Articles

Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre [...]

As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of [...]

Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO [...]

With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]

There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting [...]

Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility [...]

For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing [...]

With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the [...]

With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns [...]

A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business [...]