How to get people to read your blog

In a previous job I wrote a blog post which gained more than 100,000 hits in just a few days. It was exciting watching the numbers steadily clicking up as more people shared my post, reacting and [...]

E-commerce: The rise of social media

Gen Z’s have entered the world of e-commerce, which for many brands is creating a necessary shift in their marketing strategies.  Previously, strategies had to focus on key word related [...]

The importance of marketing personas

Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre [...]

Myths of SEO

Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO [...]

The power of Twitter for businesses

With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]

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