Articles

With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]

There are so many social media sites out there it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting somewhere that isn’t reaching [...]

Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility [...]

For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing [...]

With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the [...]

With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns [...]

A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business [...]

Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer to delve into what makes a successful advertising campaign successful. Here we [...]

Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, the marketing team misjudged how the public would receive it or, negative [...]

Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like sharing our opinions with the people around us and WOM may have more of an impact on [...]