We are experienced in marketing financial services, training and service based industries, both B2B and B2C. Skilled in digital marketing, traditional media and integrated communications, we work with our clients to advise and deliver their marketing plans.
We believe in a balanced approach to marketing – using the marketing tools that are right for your business. We are flexible and work with you as an extension of your business and part of your team, either onsite or virtually.
Based in Basingstoke, North Hampshire we provide no-nonsense, jargon-free and sensible marketing to businesses within the South East. With no hidden extras, and honest, clear communication, we are always passionate about your business and your challenges.
Latest blog articles
Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre stage in your marketing and business strategy. Personas are the foundation on which to build your marketing plan. We will help you to understand what a marketing […]
Marketing your business is tricky during the current Covid-19 pandemic. No doubt your marketing plan formulated at the start of the year didn’t account for months of lockdown. Normal life has been put on hold, with key events that you might have used as part of your marketing campaign, such as Wimbledon, no longer happening. […]
As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of the biggest tasks for any company is to formulate a marketing plan for the next 12 months. A marketing plan is […]
Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO is the way we increase traffic to a website by improving its rank in search engine results. Research shows that those […]
With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small and medium sized businesses, as well as large corporations. However, it can feel overwhelming trying to figure out how best to use it. So here we’ve […]
There are so many social media sites out there it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting somewhere that isn’t reaching potential customers. However, you don’t want to miss out promoting your business on social media and utilising the opportunities […]
Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility to support each other and showing that you take that responsibility seriously sends out a positive message about your business, to both staff and customers. People are far […]
For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing campaign. Whilst the festive period is an obvious time to launch a seasonal marketing campaign, don’t forget the other often neglected seasonal events […]
With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the holidays can feel like a long stretch. It can be a struggle to manage childcare arrangements and get to the office on […]
With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns to sports is not something new. But what is the best way to go about it to ensure maximum impact? Most businesses don’t have […]
A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business in the media without paying someone a fortune to do it for you. As one of Marketing Harmony’s freelance journalists and copywriters […]
Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer to delve into what makes a successful advertising campaign successful. Here we consider what made these adverts so successful and why. Hopefully you will be able to take some tips away from below […]
Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, the marketing team misjudged how the public would receive it or, negative reactions on social media sparked major embarrassment for a firm. Below are some recent major marketing fails. Take note and you’ll be glad you […]
Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like sharing our opinions with the people around us and WOM may have more of an impact on marketing and sales than we realise: 92% believe brand recommendations from friends. People are 4x more likely to buy something when […]
What is the first thing you do when you wake up in the morning? What is the last thing you do before you go to sleep at night? Yup! First thing I did was check Facebook and Instagram to see what’s happening around me, even though last night, before I went to sleep, I did […]
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” And the American Marketing Association defines marketing as “the process involved with creating, communicating and delivering values to customers in a way that benefits the organisation.” Both of which manage to make marketing sound far […]
Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have often had to learn and assimilate new theories quickly and have created ‘idiot guides’ and aide memoirs to help me along the way. So this […]
The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative. Simplicity, data and planned purposeful intent are the keys to ensuring that your plan has merit and above all flexibility. Don’t get […]
Picture the scene: Its the New Year business planning session with the CEO. White board, Post-its and Sharpie pens are all at the ready. There are jelly babies, water and M&M’s on the table. Stress toys have been scattered around. You have all areas of the business represented. Yet the creative juices are stagnant and […]
Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, Mission and Objectives. I don’t believe in just spending marketing money for the sake of it – I push my clients to evaluate where they really want their business to go and use the […]