WE HARMONISE BUSINESS, MARKETING AND DIGITAL STRATEGIES
We are independent marketing consultants, providing flexible strategic marketing planning, tactical marketing delivery and business coaching services.
We are experienced in marketing financial services, training and service based industries, both B2B and B2C. Skilled in digital marketing, traditional media and integrated communications, we work with our clients to advise and deliver their marketing plans.
We believe in a balanced approach to marketing – using the marketing tools that are right for your business. We are flexible and work with you as an extension of your business and part of your team, either onsite or virtually.
Based in Basingstoke, North Hampshire we provide no-nonsense, jargon-free and sensible marketing to businesses within the South East. With no hidden extras, and honest, clear communication, we are always passionate about your business and your challenges.
Latest blog articles
With 2022 in full swing now is the time you’ll begin looking ahead to plan your marketing strategy for the rest of the year. But before you do, it’s worth taking note of the marketing trends that are here to stay and incorporating at least some into your plan of action. The growth of […]
Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the thought of appearing in front of the camera for marketing purposes probably fills you with dread. Unless you have an unfulfilled desire to become an actor, then starring in a business video for social media […]
Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre stage in your marketing and business strategy. Personas are the foundation on which to build your marketing plan. We will help you to understand what a marketing […]
Marketing your business is tricky during the current Covid-19 pandemic. No doubt your marketing plan formulated at the start of the year didn’t account for months of lockdown. Normal life has been put on hold, with key events that you might have used as part of your marketing campaign, such as Wimbledon, no longer happening. […]
As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of the biggest tasks for any company is to formulate a marketing plan for the next 12 months. A marketing plan is […]
Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO is the way we increase traffic to a website by improving its rank in search engine results. Research shows that those […]
With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small and medium sized businesses, as well as large corporations. However, it can feel overwhelming trying to figure out how best to use it. So here we’ve […]
There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting somewhere that isn’t reaching potential customers. However, you don’t want to miss out promoting your business on social […]
Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility to support each other and showing that you take that responsibility seriously sends out a positive message about your business, to both staff and customers. People are far […]
For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing campaign. Whilst the festive period is an obvious time to launch a seasonal marketing campaign, don’t forget the other often neglected seasonal events […]
With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the holidays can feel like a long stretch. It can be a struggle to manage childcare arrangements and get to the office on […]
With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns to sports is not something new. But what is the best way to go about it to ensure maximum impact? Most businesses don’t have […]
A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business in the media without paying someone a fortune to do it for you. As one of Marketing Harmony’s freelance journalists and copywriters […]
Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer to delve into what makes a successful advertising campaign successful. Here we consider what made these adverts so successful and why. Hopefully you will be able to take some tips away from below […]
Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, the marketing team misjudged how the public would receive it or, negative reactions on social media sparked major embarrassment for a firm. Below are some recent major marketing fails. Take note and you’ll be glad you […]
Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like sharing our opinions with the people around us and WOM may have more of an impact on marketing and sales than we realise: 92% believe brand recommendations from friends. People are 4x more likely to buy something when […]
What is the first thing you do when you wake up in the morning? What is the last thing you do before you go to sleep at night? Yup! First thing I did was check Facebook and Instagram to see what’s happening around me, even though last night, before I went to sleep, I did […]
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” And the American Marketing Association defines marketing as “the process involved with creating, communicating and delivering values to customers in a way that benefits the organisation.” Both of which manage to make marketing sound far […]
Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have often had to learn and assimilate new theories quickly and have created ‘idiot guides’ and aide memoirs to help me along the way. So this […]
The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative. Simplicity, data and planned purposeful intent are the keys to ensuring that your plan has merit and above all flexibility. Don’t get […]
Picture the scene: Its the New Year business planning session with the CEO. White board, Post-its and Sharpie pens are all at the ready. There are jelly babies, water and M&M’s on the table. Stress toys have been scattered around. You have all areas of the business represented. Yet the creative juices are stagnant and […]
Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, Mission and Objectives. I don’t believe in just spending marketing money for the sake of it – I push my clients to evaluate where they really want their business to go and use the […]
Lets work in harmony
- SG Marine
Marketing Harmony redesigned and migrated SG Survey's Website from a GoDaddy 'website builder' site to a WordPress.org managed website.
Many thanks Vicky for all your hard work developing our new website. We are very pleased with the finished site and found the service you offered both friendly and professional. We look forward to working with you in future.
- Jaydan Electrical LtdMarketing Harmony created a WordPress website for Jaydan Electrical Ltd
Vicky, thank you for the excellent marketing advice and the fantastic website you created for us ready for the launch of Jaydan Electrical Ltd. We are thrilled with the site and the speed that you got it ready for us. As we move forward we will not hesitate to use the services of Marketing Harmony again.
- Junction 7 Marketing
Marketing Harmony delivered a branding and values workshop for Junction 7 Marketing.
The session with Vicky gave us a much clearer idea as to who we are as a brand and what we are working towards. Vicky was fantastic in the way she managed to help us pinpoint in a few lines our core beliefs and company culture – it has made a real difference to our thinking…. The session was very interactive and Vicky was a real pleasure to work with!
- Elizabeth Rushton HR
Marketing Harmony delivered a website package and logo design for Elizabeth Rushton HR.
Marketing Harmony has provided my business with excellent Marketing services. Vicky and Associates provided seamless logo and website design, taking my existing WordPress.com site and upgrading it to WordPress.org, with the Customizer pro theme, and ensuring it is SEO friendly. What I have valued most about working with the team is their professional, friendly, and efficient approach to customer service. They have been a pleasure to work with, and I wish them every success with their growing business.
- Villas of Italy
Marketing Harmony provides virtual marketing services to Villas of Italy, including social media management, PPC, SEO and content planning.
Marketing Harmony has provided great support to our business, working with the directors to focus our marketing efforts on the most effective avenues. A pleasure to work with!
- Visual Assets
Marketing Harmony provides retained marketing services to Visual Assets.
Thanks for all your efforts. We couldn’t do without you and I’m sure Neil will agree that we wouldn’t have made any progress with the website or half of these other points if you hadn’t been here to steer us (I didn’t say nag!). Very happy to continue for another 6 months – you make us feel like more of a business. On our side, we’ll try to dedicate more time to follow through your plans and recommendations.
Marketing Harmony provided a team building workshop with the morning focusing on internal marketing and values session with an Insights Discovery session in the afternoon. The workshop finished with the team working with a chef to cook their evening meal!
The team are really pleased with the training, the coaching sessions have started to take place and team members have come to speak to me about how the sessions have been – they have LOVED them! Your facilitation and time keeping was great, I was really happy with everything.
- Marketing Harmony provided 121 business coaching services.
Vicky is a great Business Coach. I have just started out in the Tech industry moving from an established career in Oil and Gas engineering. The amount of information to deal with is daunting however Vicky has helped me so much in focusing my attention on what really matters when it comes to marketing my own personal brand. She helped me gain insight in my own strengths and how I could leverage that going forward.
- Able Grey/SmartDriverClubMarketing Harmony provided strategic social media planning for SmartDriverClub.
Vicky has that very rare combination of practised experience, real market understanding, well-structured professionalism and an ability to turn a result quickly. It’s why we chose her to design and create our social media strategy. And in less than a week we achieved complete clarity, understanding exactly what we needed to do and how. An invaluable resource for start-ups who know the true value of time and require speed of execution. I would not hesitate to recommend her services to others.
- Blended TherapyMarketing Harmony created a WordPress website using the Jupiter theme for Blended Therapy.
I worked with Marketing Harmony to create the website for my new business, Blended Therapy. I had a logo and a few ideas, but not much else! Vicky was fabulous throughout: helping me work out exactly what I wanted to achieve, providing creative and cost-effective solutions, gently guiding me when I needed a bit of direction and showing incredible patience as I struggled to find the key to creating the content. I'm delighted with the result and, while it's still early days, the initial reaction to the site has been excellent. Highly recommended!
- Domaine du Grand Mayne
Marketing Harmony provided retained marketing services to Domaine du Grand Mayne and assisted with web design, brand development, social media management and campaign planning.
Vicky quickly gained an understanding of our business and was able to help us with all aspects of brand development and marketing. She is a pleasure to work with and has an engaging, no nonsense and down to earth approach.
- Energise Brand Communications Limited
We created a social media strategy and campaign for the Energise LLClub brand. Increasing hits to the website by 389% during the campaign.
Vicky is a hardworking extremely experienced marketing professional. She planned and implemented a digital programme for my company Energise for one of our brands Energise LLClub over a 6 month period on FaceBook and Twitter and we were in regular e mail and telephone contact during this time. Vicky is reliable, proactive and I have no hesitation in recommending her for managing a social media campaign on FaceBook and Twitter. When you work with Vicky, you benefit from a lot of experience and multiple skills as part of the package. Her dedication to continual learning, something we share as well as both having a portfolio career, is a great advert for workers in tomorrow’s fast changing world of work