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In a previous job I wrote a blog post which gained more than 100,000 hits in just a few days. It was exciting watching the numbers steadily clicking up as more people shared my post, reacting and [...]

Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the thought of appearing in front of the camera for marketing purposes probably fills [...]

As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of [...]

With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]

With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns [...]

A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business [...]

Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have [...]