Archives

With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns [...]

A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business [...]

Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have [...]