How to get people to read your blog
In a previous job I wrote a blog post which gained more than 100,000 hits in just a few days. It was exciting watching the numbers steadily clicking up as more people shared my post, reacting and [...]
The importance of marketing personas
Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre [...]
How to create an annual marketing plan
As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of [...]
The power of Twitter for businesses
With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]
Planning for spontaneity
The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative. [...]