Mission Statements

Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, Mission and Objectives. I don’t believe in just spending marketing money for the sake of it – I push my clients to evaluate where they really want their business to go and use the most appropriate marketing tools to get there.

I digress, whilst researching for a new client I came across this great infographic that pulls together some of the most iconic brands and their mission statements.

Does it inspire you to review or even create a mission statement for your business?