Our Words

In a previous job I wrote a blog post which gained more than 100,000 hits in just a few days. It was exciting [...]

Gen Z’s have entered the world of e-commerce, which for many brands is creating a necessary shift in their [...]

Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the [...]

Creating marketing or customer personas is an important step in understanding more about your customers and their [...]

Marketing your business is tricky during the current Covid-19 pandemic. No doubt your marketing plan formulated at [...]

As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many [...]

Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it [...]

With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing [...]

There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses [...]

Taking responsibility for employees’ mental wellbeing is something that every business should be considering, [...]

For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be [...]

With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work [...]

With numerous major sporting events having taken place over the summer, many businesses will have used these as an [...]

A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a [...]

Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer [...]

Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, [...]

Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like [...]

What is the first thing you do when you wake up in the morning? What is the last thing you do before you go to [...]

  The Chartered Institute of Marketing defines marketing as “the management process responsible for [...]

Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology [...]

The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your [...]

Picture the scene: Its the New Year business planning session with the CEO. White board, Post-its and Sharpie pens [...]

Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, [...]