WE HARMONISE BUSINESS, MARKETING AND DIGITAL STRATEGIES
We are independent marketing consultants, providing flexible strategic and tactical marketing services.
We are your virtual marketing team.
We are experienced in marketing financial services, training and service based industries, both B2B and B2C. Skilled in digital marketing, traditional media and integrated communications, we work with our clients to advise and deliver their marketing plans.
We believe in a balanced approach to marketing – using the marketing tools that are right for your business. We are flexible and work with you as an extension of your business and part of your team, either onsite or virtually.
With a team based throughout the UK, we provide no-nonsense, jargon-free and sensible marketing to start-ups, scale-ups, SMEs and global organisations. With no hidden extras, and honest, clear communication, we are always passionate about your business and your challenges.
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Our words
How to get people to read your blog
In a previous job I wrote a blog post which gained more than 100,000 hits in just a few days. It was exciting watching the numbers steadily clicking up as more people shared my post, reacting and engaging with it. However, trying to achieve the same again, I failed, feeling frustrated that I couldn’t recreate […]
E-commerce: The rise of social media
Gen Z’s have entered the world of e-commerce, which for many brands is creating a necessary shift in their marketing strategies. Previously, strategies had to focus on key word related marketing such as PPC and AdWord campaigns, and this would have been the correct approach to target the now, older generations such as the baby boomers […]
Looking confident on camera when you hate being on film!
Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the thought of appearing in front of the camera for marketing purposes probably fills you with dread. Unless you have an unfulfilled desire to become an actor, then starring in a business video for social media […]
The importance of marketing personas
Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre stage in your marketing and business strategy. Personas are the foundation on which to build your marketing plan. We will help you to understand what a marketing […]
Marketing your business during lockdown
Marketing your business is tricky during the current Covid-19 pandemic. No doubt your marketing plan formulated at the start of the year didn’t account for months of lockdown. Normal life has been put on hold, with key events that you might have used as part of your marketing campaign, such as Wimbledon, no longer happening. […]
How to create an annual marketing plan
As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of the biggest tasks for any company is to formulate a marketing plan for the next 12 months. A marketing plan is […]
Myths of SEO
Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO is the way we increase traffic to a website by improving its rank in search engine results. Research shows that those […]
The power of Twitter for businesses
With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small and medium sized businesses, as well as large corporations. However, it can feel overwhelming trying to figure out how best to use it. So here we’ve […]
Facebook or LinkedIn – which is best for business?
There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting somewhere that isn’t reaching potential customers. However, you don’t want to miss out promoting your business on social […]
Why you should care about your employees’ mental health
Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility to support each other and showing that you take that responsibility seriously sends out a positive message about your business, to both staff and customers. People are far […]
How to launch a seasonal marketing campaign
For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing campaign. Whilst the festive period is an obvious time to launch a seasonal marketing campaign, don’t forget the other often neglected seasonal events […]
How employers can benefit from flexible working
With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the holidays can feel like a long stretch. It can be a struggle to manage childcare arrangements and get to the office on […]
How to use major sporting events to promote your business
With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns to sports is not something new. But what is the best way to go about it to ensure maximum impact? Most businesses don’t have […]
How to promote your business in the media
A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business in the media without paying someone a fortune to do it for you. As one of Marketing Harmony’s freelance journalists and copywriters […]
Are these the most successful marketing campaigns of all time?
Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer to delve into what makes a successful advertising campaign successful. Here we consider what made these adverts so successful and why. Hopefully you will be able to take some tips away from below […]
Recent marketing fails
Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, the marketing team misjudged how the public would receive it or, negative reactions on social media sparked major embarrassment for a firm. Below are some recent major marketing fails. Take note and you’ll be glad you […]
Word-of-Mouth Marketing: Take the control back
Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like sharing our opinions with the people around us and WOM may have more of an impact on marketing and sales than we realise: 92% believe brand recommendations from friends. People are 4x more likely to buy something when […]
Seeing the world through our mobile phones?
What is the first thing you do when you wake up in the morning? What is the last thing you do before you go to sleep at night? Yup! First thing I did was check Facebook and Instagram to see what’s happening around me, even though last night, before I went to sleep, I did […]
The Marketing Mix – 4 P’s
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” And the American Marketing Association defines marketing as “the process involved with creating, communicating and delivering values to customers in a way that benefits the organisation.” Both of which manage to make marketing sound far […]
Navigating the marketing maze
Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have often had to learn and assimilate new theories quickly and have created ‘idiot guides’ and aide memoirs to help me along the way. So this […]
Planning for spontaneity
The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative. Simplicity, data and planned purposeful intent are the keys to ensuring that your plan has merit and above all flexibility. Don’t get […]
Idea Generation
Picture the scene: Its the New Year business planning session with the CEO. White board, Post-its and Sharpie pens are all at the ready. There are jelly babies, water and M&M’s on the table. Stress toys have been scattered around. You have all areas of the business represented. Yet the creative juices are stagnant and […]
Mission Statements
Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, Mission and Objectives. I don’t believe in just spending marketing money for the sake of it – I push my clients to evaluate where they really want their business to go and use the […]
