With over 20 years experience in Communications, Sue has worked across all elements of the Communications spectrum. Covering Corporate PR for two UK market-leading household names, she has successfully dealt with major issues, crises and reputation management along with creating a highly regarded press office. She is well-versed in creating PR strategies which support business objectives and delivering these through well thought-out tactical plans. Brand and product PR plus campaign management, CSR and stakeholder management count in her stable of experience. More recently, Sue has focused on internal communications, change management and employee engagement, bringing her expertise and wealth of experience to these fields. An excellent communicator with the ability to translate corporate speak into meaningful language and images for varied audiences.
Passionate about what she does and getting the job done well, Sue is at ease rolling up her sleeves and getting in the trenches when needed as she is in developing strategy. An excellent juggler of tasks and priorities, Sue is flexible and fleet of foot in changing environments. Fortunately (and some may think a little oddly) she loves deadlines!
Calm under pressure, Sue remains focused when others are doing headless chicken impressions or procrastinating. Tenacious and pragmatic; she cuts through the clutter and looks for solutions to overcome problems and challenges – her view is “nothing is impossible, you may just need to view it differently to find the answer.”
Sue has held senior Communications positions at both the AA and British Gas during the last 20 years. At the AA until late 2015, her roles included Head of Communications and Engagement, Head of Service Quality Development and Head of PR. Before leaving British Gas in 2005, Sue’s roles included Head of Brand and Marketing PR, National PR Manager and Communications manager.
Service areas: PR, Crisis Management, Internal Communications, Employee Engagement, Press Management, Editorial Copy Writing, Social Media