Mark Scott – Copywriting & Content
Mark cut his teeth writing web content for VideoGamer.com while still at university, before joining retail Game as Online Content Coordinator. He ended up as the brand’s lead writer for all web marketing activity — including on-site copy, competitions, micro sites, newsletters, emails, and editorial content. Then Game purchased its biggest competitor, Gamestation, and he flexed across both brands in different voices, while managing Gamestation’s Facebook page, which he took from scratch to over 20,000 fans.
Along the way he worked with BAFTA, Microsoft, Nintendo and Sony, managed the editorial content calendar, briefed content to third parties, covered press events in California and Paris, and learned a thing or two about tone of voice, merchandising, customer journeys, SEO, online retail, and just how much coffee is manageable in an average working day.
That all served him well when he joined Apple Retail, spending three years in the Comms team working on creative campaigns that launched products, initiatives and services in Apple tone of voice, to Apple Store employees worldwide. (He could tell you more… but he’d have to kill you).
Freelance since 2014, Mark has since written advertorial for The Telegraph, worked on social media campaigns for The AA, and penned web and print copy for several agencies. In his spare time he enjoys video and board games, is a passionate Liverpool fan, and often indulges in long romantic walks to the fridge. He’s also studying a Creative Writing MA at The University of Surrey, and writing a Young Adults novel that should at this rate be finished sometime in the year 2021.
Service areas: Copywriting, Social Media, Content Management, Web Content, Editorial, SEO