Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the thought of appearing in front of the camera for marketing purposes probably fills [...]
Creating marketing or customer personas is an important step in understanding more about your customers and their needs. Essentially, creating personas keeps your customers needs and wants centre [...]
Marketing your business is tricky during the current Covid-19 pandemic. No doubt your marketing plan formulated at the start of the year didn’t account for months of lockdown. Normal life has [...]
As we enter a new year, businesses should be looking ahead and reviewing their goals and targets for 2020. Many will have already completed this as part of their yearly budgeting process. One of [...]
Most business owners will have heard of Search Engine Optimisation, or SEO. But many won’t be using it effectively. And even more will have heard myths about SEO and the way it works. SEO [...]
With a staggering 300 million users, Twitter shouldn’t be ignored by businesses when it comes to marketing and promotion. The social media platform offers many great opportunities for small [...]
There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses to figure out which is best to use. You don’t want to waste your time posting [...]
Taking responsibility for employees’ mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000. Morally, we all have a responsibility [...]
For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing [...]
With the summer holidays now over, many parents will have spent much of the last six weeks trying to juggle work with entertaining children not at school. With the normal routine abandoned, the [...]
With numerous major sporting events having taken place over the summer, many businesses will have used these as an opportunity to raise the profile of their own brand. Linking marketing campaigns [...]
A mention in the news is the ultimate marketing goal for many companies, but small businesses often can’t afford a big PR budget to achieve media attention. However, you can promote your business [...]
Marketing can be a tricky process to get right and campaigns can go either way. It can be interesting as a marketer to delve into what makes a successful advertising campaign successful. Here we [...]
Marketing is not always black and white. Quite often you come across advertisements that were not well thought out, the marketing team misjudged how the public would receive it or, negative [...]
Word-of-mouth marketing is the oldest and most effective marketing technique to date. After all, we all like sharing our opinions with the people around us and WOM may have more of an impact on [...]
What is the first thing you do when you wake up in the morning? What is the last thing you do before you go to sleep at night? Yup! First thing I did was check Facebook and Instagram to see [...]
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” And the [...]
Idiots guide to marketing terminology As a profession, Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse. During my 20+ career I have [...]
The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative. [...]
Picture the scene: Its the New Year business planning session with the CEO. White board, Post-its and Sharpie pens are all at the ready. There are jelly babies, water and M&M’s on the [...]
Whenever I start working with a new client the first piece of work I do will always cover off Values, Vision, Mission and Objectives. I don’t believe in just spending marketing money for [...]